Privacy Policy

Effective Date: December 29, 2025

This Privacy Policy ("Policy") governs the collection, use, and disclosure of personal information by Heally LLC, a North Carolina limited liability company with its principal place of business at 5314 Glenmorgan Lane, Raleigh, NC 27616 ("Company," "we," "us," or "our"), operating under the trade name "Cognition." This Policy applies to all users ("you" or "your") of our website, applications, and related services (collectively, the "Services").

NOTICE: This Policy is provided for informational purposes only and does not constitute legal advice. Users requiring legal guidance should consult with a qualified attorney.

1. Scope and Applicability

This Policy applies to all Services provided under the Cognition brand by Heally LLC. Our Services include educational and research resources concerning adaptive cognition, unified mathematical architectures for cognitive intelligence, and related theoretical frameworks. We do not collect neural data, cognitive biometric data, or any form of sensitive biometric information. All references herein to "Cognition," "we," "us," or "our" refer to Heally LLC.

2. Information Collection

2.1 Information Provided by Users

We collect personal information that you voluntarily provide when you:

• Create an account or register for Services;
• Make purchases or process payments;
• Submit forms, inquiries, or requests;
• Subscribe to newsletters or communications; or
• Otherwise communicate with us.

Such information may include:

• Contact Information: Name, email address, postal address, telephone number;
• Account Credentials: Username, password, and authentication information;
• Payment Information: Credit card details, billing address, and transaction history; and
• Correspondence: Communications with customer support or other Company representatives.

2.2 Automatically Collected Information

We and our third-party service providers automatically collect certain information when you access or use our Services through cookies, web beacons, log files, and similar tracking technologies, including:

• Technical Data: Internet Protocol (IP) address, internet service provider, domain name, browser type and version, operating system, and device identifiers;
• Usage Data: Pages visited, date and time of access, clickstream data, referring and exit pages, search queries, and interaction with website features; and
• Analytics Data: Aggregated metrics collected through tools such as Google Analytics.

2.3 Cookies and Tracking Technologies

We use session cookies and persistent cookies to facilitate functionality, remember user preferences, and analyze usage patterns. Session cookies expire upon closing your browser. Persistent cookies remain on your device until deleted or expired. You may configure your browser to reject cookies; however, certain features of the Services may not function properly without cookies.

3. Use of Information

We use collected information for the following purposes:

• To provide, operate, maintain, and improve the Services;
• To process transactions, fulfill orders, and manage accounts;
• To respond to inquiries, provide customer support, and communicate with users;
• To send transactional, administrative, and promotional communications (subject to opt-out rights);
• To analyze usage trends, monitor performance, and conduct research;
• To detect, prevent, and address fraud, security threats, and technical issues; and
• To comply with legal obligations and enforce our Terms of Service.

4. Legal Basis for Processing

Where applicable under data protection laws (including the General Data Protection Regulation), we process personal information based on the following legal grounds:

• Contractual Necessity: Processing necessary to perform a contract with you or to take steps at your request prior to entering into a contract;
• Legal Obligation: Processing required to comply with applicable laws and regulations;
• Legitimate Interests: Processing necessary for our legitimate business interests, such as operating and improving the Services, provided such interests are not overridden by your rights; and
• Consent: Processing based on your explicit consent, where required by law.

5. Disclosure of Information

We may disclose personal information to third parties under the following circumstances:

• Service Providers: We engage third-party vendors to perform services on our behalf, including payment processing, hosting, analytics, and customer support. These service providers are contractually obligated to use personal information solely for the purposes for which it was disclosed and to maintain appropriate security measures.
• Legal Compliance and Protection: We may disclose information when required by law, court order, subpoena, or governmental request, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the Company, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or substantially all of our assets, personal information may be transferred to the acquiring entity or successor.

We do not sell, rent, or otherwise share personal information with third parties for their direct marketing purposes.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. Upon expiration of the retention period, we will securely delete or anonymize personal information in accordance with applicable law.

7. Security Measures

We implement commercially reasonable technical, administrative, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. Such measures may include encryption, access controls, secure socket layer (SSL) technology, and regular security assessments.

Notwithstanding these efforts, no method of electronic transmission or storage is entirely secure, and we cannot guarantee absolute security.

8. User Rights

Subject to applicable law, you may have the following rights with respect to your personal information:

• Access: The right to request access to and obtain a copy of the personal information we hold about you;
• Correction: The right to request correction of inaccurate or incomplete personal information;
• Deletion: The right to request deletion of your personal information, subject to legal, contractual, or operational exceptions;
• Restriction: The right to request restriction of processing under certain circumstances;
• Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format;
• Objection: The right to object to processing based on legitimate interests or for direct marketing purposes; and
• Withdrawal of Consent: Where processing is based on consent, the right to withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us using the information provided in Section 12 below. We will respond to your request in accordance with applicable law.

9. Children's Privacy

The Services are not directed to, and we do not knowingly collect personal information from, children under the age of thirteen (13) years. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will take steps to delete such information promptly.

10. Third-Party Links

The Services may contain links to third-party websites, applications, or services that are not owned or controlled by the Company. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We reserve the right to modify this Policy at any time. Any changes will be effective upon posting of the revised Policy on our website with an updated Effective Date. Your continued use of the Services following the posting of changes constitutes your acceptance of such changes. We encourage you to review this Policy periodically.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

This Privacy Policy incorporates industry best practices and references standards for data collection, usage, and security as recognized by privacy regulatory authorities and experts in data protection law.